About Qelo

We build the software, and we answer for it.

Qelo is a brand of AVROQ (Pty) Ltd, a private company registered in South Africa. One small team builds, runs and supports two lines of work.

Qelo Connect

WhatsApp marketing on your own number.

Approved messages, contacts who opted in and paced sends, with every delivery, read and reply in one place. Meta bills message charges to your own WhatsApp Business Account.

The Qelo Connect portal’s Replies page: every customer who answered a promotion, one row each, with their latest words and whether they said yes, no or wrote back. A new reply arrives at the top.

Replies to a promotion in Qelo Connect, read at a laptop.

Qelo Systems

Systems that keep each other up to date.

We connect the commerce and operations tools a business already uses, automate the recurring finance work and build dashboards on current data.

Illustrative example with sample data: an owner’s dashboard showing orders this week, orders waiting to ship and stock value, a chart of weekly sales across three channels, and the orders waiting to ship grouped by how long they have waited.

An illustrative owner’s dashboard built on operations and sales data.

The people who answer support are the people who build and run the software.

  • Plain answers

    If a message is rejected, a number is limited or something breaks, we tell you what happened and what happens next.

  • Your accounts, your data

    Your WhatsApp Business Account, your number, your systems and your data stay yours. Leaving takes an email.

  • Nothing oversold

    This site describes what our software does today. Features arrive when they are built and tested, not before.

What are you working on?

A number to connect, or systems to join up. We reply by email with next steps.